Hardcover. Pub Date: 2011 Pages: 176 Publisher: Sterling Consumers: rise up and demand your rights! This funny irreverent and informative guide exposes the many abuses committed by corporations Against the modern consumer. Urging readers to shake off the fog of learned helplessness and demand their money’s worth from every transaction. Anti-corporate guerilla Charles Selden draws on his 40-plus years of experience revealing the extraordinary (and often hilarious) lengths to which companies…
ISBN 10 : 1623520584
ISBN 13 : 9781623520588
Consumers: rise up and demand your rights! This funny, irreverent, and informative guide exposes the many abuses committed by corporations against the modern consumer, urging reade..
ISBN 10 : 1444395394
ISBN 13 : 9781444395396
Over the last decade, political economy has grown rapidly as a specialist area of research and teaching within communications and media studies and is now established as a core ele..
ISBN 10 : 9781134842834
ISBN 13 : 113484283X
The Advertising Handbook is a critical introduction to the practices and perspectives of the advertising industry. Sean Brierley explores the structures of the profession and exami..
ISBN 10 : 9780857852038
ISBN 13 : 0857852035
Examining theory and practice, Advertising and Anthropology is a lively and important contribution to the study of organizational culture, consumption practices, marketing to consu..
ISBN 10 : 076191109X
ISBN 13 : 9780761911098
"It has been almost 40 years since John F. Kennedy campaigned for the presidency and introduced a revolutionary approach to campaigning that involved the latest, sophisticated mark..
ISBN 10 : 0198782322
ISBN 13 : 9780198782322
Strategic Advertising Management is a comprehensive book covering all areas of integrated marketing communications and combining rigorous empirical research with a wider perspectiv..
ISBN 10 : STANFORD:36105110481939
ISBN 13 :
Since television in the UK began, advertisements have come to be acceptable to the viewer and to be considered, by some, as a bastion of "Britishness" in a world of increasing medi..