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Handbook Of Political Marketing

Pub Date : 1999 | Author : Bruce I. Newman | Publisher : Sage Publications, Inc

ISBN 10 : 076191109X
ISBN 13 : 9780761911098

"It has been almost 40 years since John F. Kennedy campaigned for the presidency and introduced a revolutionary approach to campaigning that involved the latest, sophisticated mark..

Routledge Handbook Of Political Marketing

Pub Date : 2012-03-12 | Author : Jennifer Lees-Marshment | Publisher : Routledge

ISBN 10 : 9781136597435
ISBN 13 : 1136597433

With the Obama campaign universally acknowledged as the most successfully marketed presidential campaign of all time, the future of political marketing is fiercely contested, provo..

Political Marketing In The United States

Pub Date : 2014-08-28 | Author : Jennifer Lees-Marshment | Publisher : Routledge

ISBN 10 : 9781136212192
ISBN 13 : 1136212191

Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing perm..

Political Marketing

Pub Date : 2014-05-09 | Author : Jennifer Lees-Marshment | Publisher : Routledge

ISBN 10 : 9781317686255
ISBN 13 : 131768625X

Substantially revised throughout, Political Marketing second edition continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an a..

The Sage Handbook Of Political Advertising

Pub Date : 2006-06-14 | Author : Lynda Lee Kaid | Publisher : SAGE Publications

ISBN 10 : 9781452261546
ISBN 13 : 1452261547

The SAGE Handbook of Political Advertising provides a comprehensive view of the role political advertising plays in democracies around the world. Editors Lynda Lee Kaid and Christi..

Routledge Handbook Of Political Management

Pub Date : 2010-03-17 | Author : Dennis W. Johnson | Publisher : Routledge

ISBN 10 : 9781135897499
ISBN 13 : 1135897492

The Routledge Handbook of Political Management is a comprehensive overview of the field of applied politics, encompassing political consulting, campaigns and elections, lobbying an..

Handbook Of Political Communication Research

Pub Date : 2004-07-19 | Author : Lynda Lee Kaid | Publisher : Routledge

ISBN 10 : 9781135650940
ISBN 13 : 1135650942

The Handbook of Political Communication Research is a benchmark volume, defining the most important and significant thrusts of contemporary research and theory in political communi..

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