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The Advertising Handbook

Pub Date : 2005-08-04 | Author : Sean Brierley | Publisher : Routledge

ISBN 10 : 9781134842834
ISBN 13 : 113484283X

The Advertising Handbook is a critical introduction to the practices and perspectives of the advertising industry. Sean Brierley explores the structures of the profession and exami..

The Advertising Handbook

Pub Date : 2018-02-28 | Author : Helen Powell | Publisher : Routledge

ISBN 10 : 9781317192275
ISBN 13 : 1317192273

The Advertising Handbook provides a critical introduction to advertising and marketing practices today. Contributions from leading international scholars and practitioners offer ex..

The Advertising Handbook

Pub Date : 2013-09-13 | Author : Helen Powell | Publisher : Routledge

ISBN 10 : 9781134718924
ISBN 13 : 1134718926

This book unravels the how & why of advertising and places the industry in its social, historical & political context. Focusing on key debates, it explores the competitive practice..

The Advertising Handbook Fourth Edition

Pub Date : 2018 | Author : Jonathan Hardy | Publisher :

ISBN 10 : OCLC:1051781497
ISBN 13 :

A comprehensive and accessible guide to contemporary advertising and marketing theory and practice, this book is designed to meet the requirements, interests and terms of reference..

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