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The Consumerist Manifesto Handbook

Pub Date : 2014-08-28 | Author : Charles J Selden | Publisher :

ISBN 10 : 1623520584
ISBN 13 : 9781623520588

Consumers: rise up and demand your rights! This funny, irreverent, and informative guide exposes the many abuses committed by corporations against the modern consumer, urging reade..

The Advertising Handbook

Pub Date : 2005-08-04 | Author : Sean Brierley | Publisher : Routledge

ISBN 10 : 9781134842834
ISBN 13 : 113484283X

The Advertising Handbook is a critical introduction to the practices and perspectives of the advertising industry. Sean Brierley explores the structures of the profession and exami..

The Handbook Of Political Economy Of Communications

Pub Date : 2011-03-21 | Author : Janet Wasko | Publisher : John Wiley & Sons

ISBN 10 : 1444395394
ISBN 13 : 9781444395396

Over the last decade, political economy has grown rapidly as a specialist area of research and teaching within communications and media studies and is now established as a core ele..

Handbook Of Political Marketing

Pub Date : 1999 | Author : Bruce I. Newman | Publisher : Sage Publications, Inc

ISBN 10 : 076191109X
ISBN 13 : 9780761911098

"It has been almost 40 years since John F. Kennedy campaigned for the presidency and introduced a revolutionary approach to campaigning that involved the latest, sophisticated mark..

Millennial Manifesto

Pub Date : 2003-11 | Author : Scott Beale | Publisher :

ISBN 10 : 1591964210
ISBN 13 : 9781591964216

Provides a guide on how to be a youth activist as well as an overview of the political priorities of Americans born after 1975...

Strategic Advertising Management

Pub Date : 2001 | Author : Larry Percy | Publisher : Oxford University Press, USA

ISBN 10 : 0198782322
ISBN 13 : 9780198782322

Strategic Advertising Management is a comprehensive book covering all areas of integrated marketing communications and combining rigorous empirical research with a wider perspectiv..

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